Our Story

We are joovy—a baby products company founded in 2005. We’ve always believed in being good, providing superior customer service, and building quality products. Over the years, our be good message has grown to include recycled fabrics, FSC packaging, and in 2023, the launch of rejoovynated - a site dedicated to keeping joovy products out of landfills.   We give parents options to practice sustainability or save money by purchasing refurbished or open-box products. Be Good- It’s that simple.

Explore More